Service booking agent
Takes the registration, pulls the vehicle and service history, offers real slots from the workshop diary, confirms the courtesy car, and writes the booking straight into the DMS. English and Arabic.
Automotive & dealerships
AI for dealerships and service centres
A dealership loses money in two places nobody watches: the service line that rings out at 6pm, and the web enquiry that sits unanswered until someone gets to it on Tuesday. Both are solvable without hiring.
The day-to-day
What we see when we sit with your team
- Service advisors are on the phone when they should be with customers on the forecourt.
- After-hours and weekend enquiries go to voicemail, and a proportion never call back.
- Web leads arrive into an inbox and are worked in whatever order someone opens them.
- Nobody can say, this month, how many enquiries came in versus how many were contacted.
Where the money goes
Four leaks, and the mechanism behind each
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The service line is a bottleneck, not a channel
Booking a service is a five-question conversation: registration, mileage, symptom, courtesy car, preferred day. It does not need a person, but it consumes one — and while that person is on the phone, the customer standing at the desk waits.
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Test-drive enquiries decay by the hour
A buyer who enquires about a specific vehicle is in-market that week, often that day. The gap between enquiry and first contact is the single biggest determinant of whether you get the appointment, and most dealer groups measure it in hours rather than minutes.
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Arabic-speaking customers get an inconsistent experience
In the Gulf, whether a caller gets served well in Arabic frequently depends on who is on shift. That is a service inconsistency your competitors are increasingly solving.
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Parts and status calls crowd out selling
"Is my car ready?" is the highest-volume, lowest-value call a service department takes. It is also the easiest to answer from the DMS automatically.
What we would build
Specific to your operation, not a template
After-hours sales agent
Answers the sales line outside opening hours, qualifies against actual stock, captures budget, part-exchange and finance intent, and books the test drive into the salesperson's diary for the next morning.
Job-status line
Answers "is my car ready" from live DMS status without touching a service advisor, and proactively texts the customer when the job moves to ready.
Lead triage and follow-up
Every web, portal and WhatsApp enquiry captured in one pipeline, scored, and followed up automatically until a human takes it or the customer opts out.
What we design around
The constraints specific to your sector
These are the things that make a generic build fail here. We treat them as hard requirements from day one, not as issues discovered in testing.
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DMS integration is the hard part, not the AI
Most dealer systems expose limited or awkward APIs. We scope integration explicitly in week one rather than discovering it in week six, and we will tell you if your DMS makes a given workflow uneconomic.
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Manufacturer compliance
OEM programmes constrain what you can say about pricing, finance and warranty on a recorded call. Those rules go into the agent's guardrails as hard constraints, not as suggestions in a prompt.
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Handover has to be graceful
A buyer who wants to negotiate should reach a person quickly, with the conversation so far attached. An agent that will not let go loses more deals than one that never existed.
A realistic first quarter
What the first 90 days actually look like
Indicative, and it changes with your systems — but this is the shape, and the ordering is deliberate: lowest risk first, so the evidence arrives before the exposure does.
- Weeks 1–2
Listen to real calls. Map the service and sales enquiry journeys end to end. Confirm what your DMS will and will not expose.
- Weeks 3–6
Build and test the service booking agent against recorded calls, then against your own staff trying to break it.
- Weeks 7–10
Go live on the service line outside hours first, where the downside is a missed voicemail rather than a lost sale. Tune from transcripts weekly.
- Weeks 11–13
Extend to the sales line and lead follow-up once the service agent has proven itself on real traffic.
How we would engage
The services that fit this sector
Build it
Agentic AI & Automation
Voice and chat agents that answer every call, qualify the enquiry, take the booking and write it into the systems you already use — in English and Arabic, around the clock. Amira, running live for a Dubai client, is one of ours.
Read moreGrow the pipeline
GTM & Lead Management
Most businesses do not have a lead problem, they have a follow-up problem. We build the capture, qualification and nurture system — with AI doing the repetitive work — so nothing you have already paid to attract goes cold.
Read moreFAQ
Automotive & dealerships: your questions
Will customers know they are talking to an AI?
Yes — the agent identifies itself. In our experience customers mind far less about talking to an AI than about waiting on hold or leaving a voicemail nobody returns. Trying to disguise it is both unnecessary and, in several jurisdictions, a compliance risk.
What happens when it does not know the answer?
It says so and hands to a person, with the full conversation attached so the customer does not repeat themselves. We design the handover before we design the conversation.
Do we need to replace our DMS?
No. We build around what you run. If a specific integration is not viable we will tell you in week one and design the workflow to avoid it, rather than proposing a system replacement.
How does this work for a group with several franchises?
One agent per brand and per line, sharing infrastructure. Manufacturer rules and tone differ by franchise, so the guardrails do too — but the build cost per additional site drops sharply after the first.
Let us look at your numbers
Bring us a month of call logs or enquiry data and we will tell you, specifically, where it is leaking and what it is worth fixing.
Other sectors we work in
- Hospitality & F&B Reservations, guest questions and peak-time call volume.
- Clinics & healthcare Appointments, reminders and patient intake — carefully scoped.
- Professional services Where confidentiality makes governance the starting point.
- Retail & e-commerce Order status, returns and the enquiries that scale with sales.