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Hospitality & F&B

AI for hotels, restaurants and venues

Your front desk is answering the phone while a guest waits to check in. Your host is taking a booking while a table waits to be seated. The call is worth less than the person in front of them — but it is the one that rings.

Book a 30-minute call Score your readiness

The day-to-day

What we see when we sit with your team

  • Reservation calls arrive exactly when the floor is busiest, which is when nobody can answer them.
  • The same six questions — parking, hours, dietary, dress code, children, location — consume most of the call volume.
  • Bookings come from the phone, the website, WhatsApp, Instagram and three delivery platforms, and none of them talk to each other.
  • International guests get a materially different experience depending on the language of whoever picks up.

Where the money goes

Four leaks, and the mechanism behind each

  1. Peak-time calls go unanswered by design

    The busiest hour on the floor is the busiest hour on the phone. Staffing for that peak is uneconomic, so the calls are simply lost — and a lost reservation call is a lost cover, not a deferred one.

  2. No-shows are a reminder problem, not a customer problem

    Most no-shows are people who forgot or whose plans changed and had no easy way to say so. A confirmation the day before, with one-tap cancel, converts a no-show into a table you can resell.

  3. Fragmented channels mean double-booked and dropped covers

    When the phone, the website and the WhatsApp line each hold part of the picture, the floor plan is never right and someone eventually gets turned away from a table you were holding for nobody.

  4. Upsell never happens on the phone

    Nobody rushing to answer line two remembers to mention the tasting menu, the terrace or the birthday package. An agent does it every time, without being pushy about it.

What we would build

Specific to your operation, not a template

Reservation agent

Answers every call, checks real availability against your booking system, takes the reservation with covers, timing and special requests, and confirms over WhatsApp. Handles the waitlist when you are full.

Guest FAQ and concierge line

Answers the repetitive questions from your actual information — hours, parking, allergens, dress code, directions — in the guest's language, day or night.

Confirmation and no-show recovery

Automatic day-before confirmation with a one-tap cancel, and an immediate offer of the freed slot to the waitlist when someone drops.

Group and event enquiry qualification

Captures date, party size, budget and occasion for large bookings and private hire, then routes a properly qualified enquiry to your events team instead of a voicemail.

What we design around

The constraints specific to your sector

These are the things that make a generic build fail here. We treat them as hard requirements from day one, not as issues discovered in testing.

  1. Allergen and dietary information carries real risk

    We treat allergen questions as a hard escalation by default. An agent may state what is on your published allergen matrix; anything beyond that goes to a person. This is a deliberate design decision, not a limitation.

  2. Your booking system sets the ceiling

    If your PMS or reservation platform does not expose real-time availability, no agent can promise a table honestly. We check this before quoting, not after.

  3. Tone is part of the product

    A fine-dining room and a family restaurant should not sound the same. Voice, pacing and formality are configured per venue and signed off by you before go-live.

A realistic first quarter

What the first 90 days actually look like

Indicative, and it changes with your systems — but this is the shape, and the ordering is deliberate: lowest risk first, so the evidence arrives before the exposure does.

  1. Weeks 1–2

    Sit with the reservation line at peak. Map every channel a booking can arrive through and where they diverge.

  2. Weeks 3–5

    Build the FAQ and confirmation flows first — lowest risk, immediate reduction in call volume.

  3. Weeks 6–9

    Add live reservation taking against your booking system. Run it in parallel with staff before switching over.

  4. Weeks 10–13

    Consolidate the other channels into one pipeline and turn on waitlist recovery.

How we would engage

The services that fit this sector

Build it

Agentic AI & Automation

Voice and chat agents that answer every call, qualify the enquiry, take the booking and write it into the systems you already use — in English and Arabic, around the clock. Amira, running live for a Dubai client, is one of ours.

4–12 weeks by scope From AED 60,000
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Grow the pipeline

GTM & Lead Management

Most businesses do not have a lead problem, they have a follow-up problem. We build the capture, qualification and nurture system — with AI doing the repetitive work — so nothing you have already paid to attract goes cold.

4–8 weeks From AED 45,000
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FAQ

Hospitality & F&B: your questions

Can it handle a caller who changes their mind halfway through?

Yes. Real reservation calls are messy — party sizes change, dates move, people ask about the terrace mid-booking. We test specifically against that, using recordings of your own calls rather than clean scripted ones.

What about regulars who expect to be recognised?

If your booking system holds guest history, the agent uses it — greeting them by name and knowing their usual table. If it does not, that is a data problem worth fixing first, and we will say so.

Will this replace our host or reservations team?

It removes the calls they should not be taking so they can do the work only a person can. Most of our hospitality clients redeploy rather than reduce, because the constraint was never headcount, it was attention at peak.

Does it work across several venues?

Yes, with per-venue menus, hours, tone and availability. Group operators get the most value here because the build amortises across sites.

Let us look at your numbers

Bring us a month of call logs or enquiry data and we will tell you, specifically, where it is leaking and what it is worth fixing.

Book a 30-minute call Email us

Other sectors we work in