Pricing & engagement

What this costs, published, so you can decide before meeting us

Almost nobody in AI consulting publishes prices. We think that mostly wastes the buyer's time. Below are real starting points, what moves them, and what you pay to keep an agent running once it is live.

Start here

AI Readiness & Roadmap

From AED 28,000

2–3 weeks

You know AI matters but every vendor pitch sounds the same.

  • Current-state assessment
  • Opportunity register
  • Sequenced roadmap
What is included

Control the risk

Governance & Security

From AED 35,000

3–4 weeks

AI is already in use and nobody is accountable for it.

  • AI usage policy
  • Access & data controls
  • Vendor review
What is included

Build it

Agentic AI & Automation

From AED 60,000

4–12 weeks by scope + running costs

You are losing enquiries to voicemail and slow follow-up.

  • Scoped agent design
  • Systems integration
  • Tested deployment
What is included

Grow the pipeline

GTM & Lead Management

From AED 45,000

4–8 weeks

Leads arrive and quietly go nowhere.

  • Journey map
  • Capture & qualification
  • CRM & automation
What is included

These are starting points for a mid-sized business, not fixed quotes. Prices exclude VAT. The final figure is agreed after a scoping call and, for fixed-scope work, does not move afterwards unless you change the scope in writing.

How we contract

Three engagement models

Model When we use it How it works What is good about it What to watch
Fixed-scope engagement Roadmap and governance work, where the deliverable is well defined. A fixed fee agreed after a scoping call, invoiced 50% at start and 50% on delivery. You know the cost before you commit and there is no meter running. Scope changes are handled as a written change order, not absorbed silently.
Build engagement Agent and automation builds, where integration effort is the main variable. Phased fee against milestones, with the first phase deliberately small so you can stop after it. You see working software before committing the bulk of the budget. Integration effort is the biggest driver and we scope it explicitly in phase one.
Retained AI team After a build, when you want the thing tuned and extended without hiring. A monthly retainer for an agreed number of days, reviewed quarterly. Continuity, and someone accountable in month six when the vendor has usually gone. We will tell you when you no longer need it. Retainers that outlive their usefulness damage the relationship.

What moves the number

Five things that drive a quote up or down

If you want a cheaper engagement, this is the list to look at before you ask for a discount. Reducing scope on the right axis is far more effective than negotiating.

  1. How many systems it has to touch

    Costs more A legacy DMS with no usable API, or four systems that each hold part of the truth.

    Costs less A modern platform with documented APIs, or a workflow that touches one system.

  2. How many languages, and how well

    Costs more Bilingual English and Arabic including mid-sentence switching, tested against real dialect.

    Costs less A single language with a defined customer base.

  3. How much your data needs fixing first

    Costs more Inventory or availability data that is not reliable enough to make promises from.

    Costs less A single source of truth that is already accurate.

  4. Your regulatory position

    Costs more Health data, financial services, or a residency requirement that constrains the architecture.

    Costs less General commercial data with no specific residency constraint.

  5. How many channels at once

    Costs more Phone, WhatsApp, web and social all live from day one.

    Costs less One channel first, widened after it has proven itself.

After go-live

What it costs to run

The build is a one-off. These are the ongoing costs, and we model them against your current cost per handled conversation during scoping — because that comparison is the only one that decides whether this is worth doing.

Model and voice usage
Per minute for voice, per conversation for chat. Scales directly with volume, and we model it against your current cost per handled call during scoping.
Telephony
Your existing numbers and carrier, or a new number if you prefer. Billed by your provider, not by us.
Hosting
Runs in your cloud accounts. Typically modest — this is not compute-heavy infrastructure.
Tuning and support
Included for the first month after go-live. Beyond that it is either a retainer or ad hoc, your choice.

Pricing FAQ

Questions about cost and contracting

Why publish prices when nobody else in this market does?

Because hiding them wastes both our time. If AED 60,000 for a build is far outside what you had in mind, you should find that out from a web page rather than from a second meeting. It filters our pipeline down to conversations that can actually go somewhere.

Are these ranges or fixed prices?

They are honest starting points. The final number comes after a scoping call and is fixed for fixed-scope work. Anyone quoting an integration-heavy build precisely before seeing your systems is guessing, and that guess turns into a change request later.

Do you charge for the first call?

No. The 30-minute readiness call is free and there is no obligation attached to it. If we conclude you should not spend anything yet, we will say so on that call.

What if the roadmap says we should not build anything?

Then you have paid for a roadmap and saved a build, which is a good outcome. It happens roughly one engagement in six. We would rather deliver that finding than sell you something that will not work.

Can we start smaller?

Yes, and we often recommend it. A single channel, out of hours only, is a real deployment with real evidence at a fraction of the full cost. It makes the decision to widen much easier to justify internally.

Do you work on outcome-based or revenue-share pricing?

Occasionally, where the outcome is genuinely measurable and both sides control their part of it. More often the attribution is too messy to be fair to either party, and a clean fee produces a healthier relationship. We are happy to discuss it.

What currency, and do you invoice outside the UAE?

AED for UAE clients, and we invoice in USD, GBP or AUD for our clients in the USA, India and Australia. VAT is applied where it applies.

What are your payment terms?

Thirty days from invoice. Fixed-scope work is split 50% at start and 50% on delivery; build work is milestone-based.

Get a real number for your situation

Thirty minutes on your systems and volumes and we can give you a properly grounded range, not a bracket off a web page.